In an age where digital banking is becoming the norm, financial institutions are aware of the importance of digitalising their functions and services as customers wanted to make transactions on the fly. Stanbic IBTC sought to join the train of banks towing the lines of creating digital bank centres for their customers and we were tasked with bringing their ideas and blueprints to life. Emphasis was placed on us creating banking halls that were more welcoming and appealing to their customers.
SCOPE OF PROJECT
- Brand Environment Design
Working with the guidance of the brand identities of the client, we created an underlying theme that would guide our design processes and inputs. The key was to come up with digital banking halls that resonated with the general public and provide an air of technological advancement and yet be simplistic in its nature especially as regards wayfinding and circulation as the typical layman customer was to be considered. We ended up creating 3 different layouts with varying features and finishes but in their vast diversities, an underlying air of singleness that spoke aloud the ideals and identities of Stanbic IBTC.
Category: Brand Environment Design
Micdee Team: Michael Awonowo
Area: 100 sqm, 120 sqm, 150 sqm.