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ARM Labs Innovation Workspace | Lagos, Nigeria

CASE STUDY

Project Brief

ARM, a legacy brand, recently kickstarted their Tech-driven initiative, ARM Labs Techstars Accelerator. With this in mind, we were engaged with the brief to not just convert an office space into an innovative tech hub that would cater to the different startups but also to redefine what the future of work could look like for the ARM brand.

SCOPE OF PROJECT

  • Brand Environment Design

PROJECT LEAD

  • Anthonia Joseph

Our Process

Our goal with this project was to transform a once dimly saturated space into a modern, clean and vibrant space with aesthetics in tune with the needs of a 21st century workspace. A hub that would encourage team collaboration as well as privacy. Another priority for us was bringing in brand expressions within the office space. All of these in line with the firm’s unique character, attention to detail and uncompromised quality level guided our design process. This project , being a renovation project, had us creatively maneuver space uses to accommodate 5 offices for the different startups , a state of the art meeting room with a lounge and other support spaces. Flexibility in the design and layout were essential.

Dynamism

Design highlights played majorly with framed white spaces accentuated with clean black lines. Life and color were integrated into spaces by subtly celebrating the major brand colour, Claret, along with its complimentary pallete in a way that shows presence but not overwhelming in its entirety. Each space was designed to mimic the photographic visuals of unique user experiences. Every angle being captured with the picture frame in mind. The hub also had to be dynamic as it is to serve different use cases over time helping the ARM brand in their goal to move to more.

Project Information

Category: Brand Environment Design

Micdee Team: Anthonia Joseph, Doyin Ayansola, Princewill Okafor, Ransome Westt, Kolawole Shomade, Joshua Amachree, Kawthar Ugbana, Femi Faminigba, Michael Awonowo

Project Year: 2022

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